From SAB Miller to Nandos, South Africa has generated a fair crop of multinationals brands. Could the country’s leading vuvuzela manufacturer be set to join them?
The high-pitched horn beloved of South African football fans has already established itself as one of the winners of the World Cup. Love it hate it, rival soccer fans in South Africa’s stadiums and those watching the matches on television around the world cannot escape the ubiquitous whine. Toot, toot, toot.
So it might seem certain that Cape Town-based Masincedane Sports, the biggest horn maker, will capitalise on all this free publicity and make a mint. But will it prove more than a one-day (or one-month) wonder? And if it does, won’t the Chinese capture the market with imitation Asian vuvuzelas?
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